🛠️ How (But Not Like That)

Oh, you thought this was gonna be some elaborate playbook dump? Like I was about to hand over the sauce in a downloadable PDF labeled “Lateral Offense 101”?

Nah. That’s not how this works. That’s not how any of this works.

The truth? I do want to share. I want the idea to spread. But not as a gimmick, not as a trick play tucked away for 4th-and-Never.

I want to share, but only in the way real innovation spreads. Not behind paywalls. Not in 4-hour webinars with a guy yelling “Fellas!” every five minutes. Just enough to make you curious, not enough to make you lazy.

I’m all the good parts of a tech bro: open-source thinking, tinkering, creative problem-solving.

None of the bad: no buzzword worship, no NFT pitches, no TED Talk delusions, no grifter beginner course with a paid Discord.

Ok, ok, I’ll give you the first step.

Undoing the stigma.

Undoing the eye-roll you get when you even mention a lateral.
Undoing the fear that letting players improvise means you’ve lost control.
Undoing decades of coaching DNA that treats creativity as chaos.

“Omg how many times is he gonna say this?”

Until you get it!

This isn’t about turning football into rugby.

It’s about letting players prepare for the play after the play.

Just like we let QBs read a safety and pull the ball on an RPO, this is about giving the receiver a post-catch read. Giving the scrambling QB a reason to stay the quarterback.

You don’t need 200 installs. You don’t need to gut your offense.

What you need is this:

Reps that teach players to trail and expect the ball.

Practice periods where the play isn’t dead after the catch.

Film sessions that break down space, not just schemes.

Permission.

Because it’s not the play that fails. It’s the lack of preparation for what happens when it works.

We’ve optimized football for control. This is about optimizing for opportunity.
It’s truly not complicated. It’s just been left out.

So yeah, I’m not giving away a blueprint. This isn’t a blueprint.

It’s a mindset.