📞 RING RING!
This is what it feels like.
 You see the idea. You hear the instinct.
 But you hit decline. Because that’s what you were taught to do.
I used to hit decline too.
Until I studied every lateral from the 2024 season.
 📊 And the numbers changed everything.
In 2024, NFL teams ran 15 designed lateral plays.
 Only 1 fumble.

 
They also ran 8 improvised laterals
 in real game flow
 0 fumbles
23 total lateral attempts and no turnovers.
 That’s a safer rate than most inside zone handoffs.

When planned
 or emerged naturally in rhythm
 laterals worked

Why? Because players knew what to look for
Because reps 
beat risk.
Coaches say they want these plays, but theyre afraid
If you can install RPOs, option tags, zone busters, and hot routes…
You can install this:
 🧠 “Lateral Hot Words”
 👥 “Trail Responsibility”
 🏃 “Keep Play Alive Rules”
Start with 3rd and long. Start with scramble drills.
 Just start.

Don’t call it gimmicky until you’ve repped it.
Don’t call it reckless until you’ve taught it.
Don’t call it “not who we are” until you’ve asked why not?

The lateral isn’t a trick play.
It’s a missed opportunity.

📘 Lateral Thinking: Football’s Second Play
By Art Moreno